Even as product organizations mature, all too often great ideas fall apart in translation at the intersection of design and engineering. How can teams better navigate the complexities that arise in the space between form and function? How do organizations create a culture of collaboration and build a unified UX practice at scale?


Join co-authors of the Design Engineering Handbook Kim Williams, Product Design Director, Twitter, Eddie Lou, Senior Director of Design Engineering at Indeed, and guest speaker Jeffrey Hammond, Vice President, Principal Analyst at Forrester, for a session that will explore strategies to connect workflows, reduce cross-functional friction, and improve designer/developer relationships. You’ll learn about the emerging hybrid role of the design engineer and how to invest in the opportunity gap between design and development.


Kim, Eddie and Jeffrey will provide key insights from their respective research and writing, and then you’ll get to ask them anything, so come prepared with questions! Get ready to learn tips that will enable your team to ship better products faster.

You'll come away with:

  • Tactics for breaking down silos and building trust between designers and engineers 
  • Strategies for identifying roles, processes, and structures to streamline workflows and speed time to market
  • How and why it’s important to invest in the hybrid role of the design engineer 

Bring the squad

Help us make this discussion meaningful—please forward this invitation to your digital production leaders, and to other colleagues in design, product, marketing and engineering.

Guest speakers

Vice President & Principal Analyst
Jeffrey helps digital leaders improve their software delivery capability and successfully engage dev...(read more)
Product Design Director

Kim Williams is the Product Design Director at Twitter. Kim is an expert at threading together an...(read more)

Senior Director of Design Engineering

Eddie Lou is the senior UX director and head of the design system team at Indeed, where he leads ...(read more)

Principal Conversation & Content Strategist

Rebecca Kerr collects stories from change leaders as Principal Conversation & Content Strategist ...(read more)


3:00 PM ET
Welcome + introduction
3:05 PM ET
Lightning talks: Jeffrey Hammond, Kim Williams and Eddie Lou
3:30 PM ET
AMA (Ask Me Anything) featuring Jeffrey Hammond, Kim Williams and Eddie Lou
4:00 PM ET
Event concludes