AMA with Ryan Rumsey and Gina Bhawalkar
It’s more important than ever for designers and their business partners to speak the same language. But how do you understand the business goals that are truly important to your organization? How do you identify the metrics that matter? And how do you tie values like diversity, inclusion, access, and ethics to the bottom line?
Join guest speakers Ryan Rumsey, author of Business Thinking for Designers and CEO of Second Wave Dive, and Gina Bhawalkar, Forrester Principal Analyst of CX/UX and author of "The Business Impact Of Design: Five Best Practices For Measuring It" report (Forrester Research, Inc., May 14, 2020), for a session that will explore strategies that will empower you to lead value-driven conversations.
Ryan and Gina will provide key insights from their respective research and writing, and then you’ll get to ask them anything, so come ready with questions. You'll learn tips that will build confidence and resilience in your team—and your career.
Help us make this discussion meaningful—share this event with teammates across design, product, and engineering.