It’s more important than ever for designers and their business partners to speak the same language. But how do you understand the business goals that are truly important to your organization? How do you identify the metrics that matter? And how do you tie values like diversity, inclusion, access, and ethics to the bottom line?

Join guest speakers Ryan Rumsey, author of Business Thinking for Designers and CEO of Second Wave Dive, and Gina Bhawalkar, Forrester Principal Analyst of CX/UX and author of "The Business Impact Of Design: Five Best Practices For Measuring It" report (Forrester Research, Inc., May 14, 2020), for a session that will explore strategies that will empower you to lead value-driven conversations.

Ryan and Gina will provide key insights from their respective research and writing, and then you’ll get to ask them anything, so come ready with questions. You'll learn tips that will build confidence and resilience in your team—and your career.

You'll come away with:

  • Tactics for communicating the value of design with business stakeholders
  • Strategies for identifying metrics that matter to your team and business
  • Insights that will prepare you and your team for changing business landscapes

Bring the squad

Help us make this discussion meaningful—share this event with teammates across design, product, and engineering.

Guest speakers

Principal Analyst of CX/UX
Gina Bhawalkar is a principal analyst serving customer experience (CX) professionals. Her research f...(read more)
Principal Conversation & Content Strategist

Rebecca Kerr collects stories from change leaders as Principal Conversation & Content Strategist ...(read more)

Second Wave Dive

Ryan Rumsey is the CEO and founder of S...(read more)


3:00 PM ET
Welcome + introduction
3:05 PM ET
Lightning talks: Gina Bhawalkar and Ryan Rumsey
3:35 PM ET
AMA (Ask Me Anything) featuring Gina Bhawalkar and Ryan Rumsey
4:00 PM ET
Event concludes