Chi Ryan is a design and creative practitioner, writer, coach, speaker and leader, who specialises in human-centered, experience-led design. That means she makes meaningful products, services and experiences for humans - and humanity.

Starting out as a visual designer, Chi made her first website in 1996. Since then, she's helped everyone from hungry startups to global giants transform through design. Chi has designed products, services, brands, events, spaces, processes, values, systems, learnings experiences, organisational rituals, cultural models and almost everything in between - and she does everything she can to empower others to do the same.

Merging different disciplines, Chi takes a transdisiplinary approach to exploring the intersection between business, technology, environment and people. Coupled with her unorthodox appearance and no-bullshit attitude, Chi has been described as tough, honest, provocative and brave - all essential ingredients for radical change.

Chi has been lucky enough to practice and lead design across the world. She currently leads Experience Strategy at PwC Australia where she helps clients use experience as a strategic differentiation. Prior to that, she was Head of Studio at Idean NYC APAC Regional Head of Experience Design at Isobar and Group Design Director at Fjord (Accenture).

Chi believes that design can help us all live better, happier lives, and her mission is to arm as many people as possible with the skills, tools and confidence they need to create the change they want to see in the world.