Alexa Herasimchuk is a Senior Product Designer on the Billing team at Zendesk where she is focused on designing the best buying experiences for Zendesk customers through self-service subscriptions. In her free time, she creates videos about Product Design, careers in tech, and life in San Francisco for her YouTube channel (Hello, I'm Alexa) in order to help people fulfill their dreams of becoming a Product Designer (UX Designer), as well as help others understand what it means to be one. In all her work, she believes that meaning comes from making, emotion is the force of life, and as long as you're creative enough, playful enough and determined enough—that you can get through to anybody.